Sephora

App - AKQA

Sephora brand had a desire : to accompany women all along the day. We took this as our starting point for the creation of App of Cards : a way to propose beauty tips and deals, all the time and everywhere.

Role: UI, Art Direction.

App of Cards,
the new daily Beauty Coach.

Sephora can now highlight content each week with the integration of the cards. Let's swipe to discover new brands, products, trends and offers, and unlock the Mystery Card on the weekend. It's all about discovering, testing and sharing. Find new looks to try with the Beauty Tips section, and share yours in the Beauty Board to be part of the most passionate beauty community in the world.

And for sure, all the features you need to order your favorite products.